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Consumer Sentiment in Florida Dropped 2.7 points in November

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Fla. consumer sentiment drops despite strong economy

GAINESVILLE, Fla. – Dec. 4, 2018 – Consumer sentiment among Floridians dropped 2.7 points in November to 95.1 from a revised figure of 97.8 in October, according to the latest University of Florida Consumer Survey. Similarly, the University of Michigan's nationwide index of consumer sentiment decreased in November.

It's the fourth consecutive month for a decline in Florida consumer sentiment – and it's the lowest reading in the last 13 months.

Among the five components that make up the index, one increased and four decreased.

Floridians' opinions of their personal financial situation now compared with a year ago decreased 3.4 points from 88.3 to 84.9. Similarly, opinions as to whether now is a good time to buy a big-ticket household item such as an appliance decreased 1 point from 106.8 to 105.8.

"These two components of the index showed that opinions regarding the current economic conditions have decreased among Floridians in November," says Hector H. Sandoval, director of the Economic Analysis Program at UF's Bureau of Economic and Business Research.

Expectations of personal finances a year from now increased three-tenths of a point from 102.5 to 102.8.

However, expectations of U.S. economic conditions over the next year showed the greatest decline in November, dropping 8.5 points from 100.3 to 91.8.

"These pessimistic views about the short-term outlook on the U.S. economy are shared by all Floridians, but they are particularly strong among women, those aged 60 and older and those with income levels under $50,000," Sandoval says.

Anticipated U.S. economic conditions over the next five years dropped 1.1 points from 91.3 to 90.2.

"Opinions regarding the long-term economic outlook are split by gender, income levels and age," Sandoval says. "Although short- and long-run expectations about the national economy deteriorated among Floridians, general economic conditions in the U.S. and Florida have remained at favorable levels."

Economy doing better than consumer attitudes suggest

Florida's economy continued to expand, adding more jobs in October. Over the last year, 232,600 jobs have been added in Florida, a 2.7 percent increase compared with October 2017. The industry sector gaining most jobs was education and health services, followed by leisure and hospitality and construction.

Furthermore, unemployment levels in Florida are currently at their lowest since the last recession. According to the latest report, the unemployment rate decreased one-tenth of a percentage point from 3.5 in September to 3.4 in October.

Similarly, overall economic conditions in the U.S. continue to be positive. The economy kept adding jobs, and economic activity continued to rise with an annual inflation rate close to 2 percent. Considering this economic outlook, in their last meeting in November the Federal Open Market Committee decided to maintain the range of the federal funds interest rate between 2 and 2.25 percent.

"Although November experienced another decline in consumer sentiment, consumer confidence continues to be at favorable levels, which is a positive sign for retailers as the shopping season continues," Sandoval says. "Nonetheless, the consecutive drops (in consumer attitudes) might augur a change in the recent trends."

Conducted Nov. 1-29, the UF study reflects the responses of 434 individuals who were reached on cellphones, representing a demographic cross section of Florida. The index used by UF researchers is benchmarked to 1966, which means a value of 100 represents the same level of confidence for that year. The lowest index possible is a 2, the highest is 150.

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